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SPT FOODS BY KSS
SPT Balachaung is positioned to serve both domestic and international markets, catering to businesses and organizations that value authentic Myanmar flavors, premium quality, and consistent supply. Our primary target segments include:
Primary Target Segments:
1. Overseas Myanmar Communities
- Individuals and families living abroad who long for the familiar taste of home.
- SPT Balachaung delivers nostalgia and a deep connection to Myanmar’s local cuisine, evoking memories of traditional family meals, cultural gatherings, and the comfort of homemade dishes.
- Convenient, ready-to-use packaging makes it easy to enjoy authentic flavor anywhere in the world.
2. Export & International Distributors
- Targeting overseas markets with demand for Myanmar specialty foods.
- Collaborations with importers specializing in Asian and ethnic grocery lines.
3. OEM Buyers & Private Labels
- Businesses looking to source quality canned foods for rebranding under their own label.
- Flexible manufacturing and customization options.
Secondary Target Segments:
1. Supermarkets & Hypermarkets
- Large retail chains requiring bulk supply with professional packaging and labeling.
- Focus on high-volume turnover and consistent stock availability.
2.Hotels, Resorts & Hospitality Industry
- Premium establishments looking to offer unique local condiments in their dining services.
- Tailored bulk packaging for restaurant kitchens or smaller jars for guest
Market Positioning
SPT Balachaung stands out as a premium, authentic, and versatile condiment brand that bridges traditional Myanmar taste with modern packaging, meeting the needs of both everyday consumers and high-end culinary establishments.
KSS Curry Powders are crafted for a wide range of customers who value authentic flavors, consistent quality, and the convenience of ready-to-use spice blends. As instant curry powders, they make cooking quick, simple, and delicious—perfect for busy lifestyles and professional kitchens. Our key target segments include:
Primary Target Segment:
1. Mass Market & Everyday Consumers
- Open-air market vendors selling directly to everyday consumers in urban and rural areas.
- Affordable packaging sizes to cater to a broad range of households.
- Perfect for families who want authentic flavor at an economical price.
2. Supermarkets & Hypermarkets
- Large retail chains requiring regular bulk supply with attractive, shelf-ready packaging.
- Targeting high-volume sales through quality, affordability, and the convenience
3. Restaurants & Catering Services
- Food businesses seeking consistent flavor and quick preparation for high customer turnover.
- Bulk packaging for commercial kitchen use, ensuring time efficiency without compromising
taste.
Secondary Target Segments:
1. Hotels, Resorts & Hospitality Industry
- High-end establishments offering authentic Myanmar cuisine in their dining services.
- Instant curry powders help kitchen teams serve dishes faster while maintaining quality.
2. Export & International Distributors
- Overseas markets with demand for ethnic spices, particularly in Southeast Asia, Europe, and the
Middle East. - Partnership opportunities with ethnic grocery wholesalers and specialty stores that value quick,
easy-to-cook products.
3. OEM Buyers & Private Labels
- Businesses looking to source quality canned foods for rebranding under their own label.
- Flexible manufacturing and customization options.
Market Positioning
KSS Curry Powders deliver authentic Myanmar flavors with the speed and convenience of instant cooking—bringing warmth and nostalgia to every meal, whether served in a fine-dining setting, a family kitchen, or enjoyed by someone far from home.
EATO Canned Foods are designed for today’s fast-paced lifestyles—modern, ready-to-eat meals that you can enjoy anywhere and anytime. Combining great taste, long shelf life, and convenience, Eato caters to customers who value quality without the time and effort of traditional cooking. Our key target segments include:
Primary Target Market
1. Time-Saving Consumers
- Busy professionals, students, and working parents looking for quick meal solutions.
- Ideal for people who prefer convenience without compromising taste and quality.
- Perfect for lunch breaks, office snacks, or late-night meals.
2. People Away from Home
- Travelers, backpackers, and outdoor adventurers who need lightweight, portable food.
- Expatriates and overseas workers craving familiar flavors from home.
- Students studying abroad who want easy-to-prepare meals.
3. Urban Dwellers
- Residents in cities with small kitchens or limited cooking facilities.
- Apartment renters who rely on quick, compact meal options.
Secondary Target Market
1. Retail & Grocery Outlets
- Local mini-marts, convenience stores, and ethnic grocery stores.
- Shelf-stable products that attract impulse buyers with appealing packaging.
2. Supermarkets & Hypermarkets
- Large retail chains looking for ready-to-eat products with consistent turnover.
- Both everyday consumers and bulk buyers.
3. Export & Import Markets
- o International distributors targeting global consumers who enjoy ethnic-inspired canned meals.
- Specialty grocery stores abroad that cater to Asian, Myanmar, or fusion cuisine fans.
4. Emergency & Relief Supply Sector
- Government agencies, NGOs, and relief organizations stocking food for disaster preparedness.
- Ideal for emergency food rations due to long shelf life and easy consumption.
5. Hospitality & Tourism
- o Hotels, hostels, and guesthouses offering quick meal options for guests.
- Cruise ships, airlines, and tour operators providing convenient in-transit dining.
Market Positioning
Eato stands out as a modern, portable, and versatile canned food brand—bringing delicious, ready-to-eat meals to consumers wherever they are, whenever they want. With a focus on quality, convenience, and global appeal, Eato is the perfect solution for today’s busy, mobile lifestyles.